NYC Times Square

Times Square is a major commercial intersection and neighborhood in Midtown Manhattan, formed by the convergence of Broadway, Seventh Avenue, and 42nd Street, stretching to 47th Street,  This location is known for its nonstop energy, it’s a hub of entertainment, advertising, tourism, and theater. Daily pedestrian traffic can reach over 330,000 visitors, making it one of the world’s most visited attractions.

Origins & Evolution

• Originally called Longacre Square, the name changed in 1904 when The New York Times relocated to the newly built Times Building (now One Times Square)
• Times Square earned its reputation as the “Crossroads of the World”—especially from the introduction of Broadway theaters, lively neon signage, and easy subway access in the early 20th century
• The New Year’s Eve ball drop began in 1907, initiated by The New York Times to herald the new year. Today, it’s a global broadcast spectacular

Modern Revival & Attractions

• After a period of decline and adult entertainment focus through the mid-20th century, Times Square underwent major revitalization in the 1990s led by public officials and private investment, notably from Disney.

• After a period of decline and adult entertainment focus through the mid-20th century, Times Square underwent major revitalization in the 1990s led by public officials and private investment, notably from Disney
• Today, electricity-billboard-soaked façades remain its trademark, with zoning laws mandating eye-catching displays
• The pedestrian plaza (including the famed red steps overlooking the TKTS booth) offers a can’t-miss vantage point and gathering space
• The nightly Midnight Moment art display—synchronized visuals across billboards at 11:57 p.m.—has become a social media sensation and crowd favorite

Culture & Culinary Highlights

• Unique dining includes themed restaurants like Bubba Gump Shrimp Co., Ellen’s Stardust Diner, or classic spots featured by The Washington Post: Le Rivage (French bistro), BXL Café (Belgian), Suprema pizza, Lagos (Nigerian bar), and Junior’s famed cheesecake

Safety & Atmosphere

• Times Square is considered safe and heavily patrolled, with intensive NYC Police presence, CCTV surveillance, and support from the Times Square Alliance