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The Director of Marketing is a senior leadership position responsible for developing, implementing, and overseeing the organization’s marketing strategy, brand positioning, market presence, customer engagement, and promotional activities. The role drives business growth by increasing brand awareness, generating qualified leads, expanding market reach, and strengthening customer relationships across domestic and international markets.

The Director of Marketing leads the marketing team, manages corporate communications, oversees digital and traditional marketing initiatives, and collaborates with senior leadership to ensure marketing strategies align with organizational goals and growth objectives.

Position Title:
Director of Marketing

Reports To:
Chief Executive Officer (CEO)
President
Executive Director
Chief Operating Officer (COO)
Department:
Marketing and Communications

Employment Type:
Full-Time Executive Position

Key Responsibilities
Strategic Marketing Leadership
Develop and execute comprehensive marketing strategies aligned with corporate objectives.
Establish annual marketing plans, budgets, and performance targets.
Lead market positioning and brand development initiatives.
Identify emerging market opportunities and growth sectors.
Ensure marketing activities support organizational expansion and revenue goals.

Brand Management
Maintain and strengthen the organization’s corporate identity and brand image.
Develop brand guidelines and ensure consistency across all communication channels.
Monitor brand perception and implement strategies to enhance reputation.
Lead corporate storytelling and brand awareness campaigns.

Digital Marketing and Customer Acquisition
Oversee digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing.
Develop customer acquisition and retention strategies.
Optimize online presence and customer engagement platforms.
Manage website performance and digital campaign effectiveness.
Utilize marketing automation and CRM systems to improve customer experience.

Market Research and Intelligence
Conduct market analysis, competitor assessments, and consumer behavior studies.
Monitor industry trends and emerging technologies.
Identify customer needs and market opportunities.
Provide strategic marketing insights to executive leadership.
Develop data-driven recommendations for growth initiatives.

Advertising and Promotional Campaigns
Plan and oversee advertising campaigns across multiple platforms.
Manage media relations, public relations, and promotional activities.
Coordinate event marketing, exhibitions, conferences, and sponsorship programs.
Evaluate campaign performance and return on investment (ROI).
Ensure promotional activities align with organizational objectives.

Corporate Communications
Direct internal and external communication strategies.
Oversee public relations initiatives and media engagement.
Manage crisis communication plans when required.
Develop corporate publications, newsletters, and communication materials.
Ensure consistent messaging across all channels.

Partnership Development
Collaborate with strategic partners to expand brand visibility.
Support business development and partnership initiatives.
Build relationships with media organizations, industry associations, and stakeholders.
Identify co-branding and collaborative marketing opportunities.

Team Leadership and Management
Lead, mentor, and develop marketing personnel.
Establish performance objectives and professional development plans.
Foster a culture of innovation, creativity, and accountability.
Manage departmental budgets and resources effectively.
Coordinate cross-functional collaboration with other departments.

Key Performance Indicators (KPIs)
The Director of Marketing may be evaluated on:

Brand awareness growth
Lead generation performance
Customer acquisition rates
Digital engagement metrics
Marketing campaign ROI
Website traffic and conversion rates
Market share growth
Customer retention rates
Revenue generated from marketing initiatives
Media and public relations effectiveness

Qualifications
Education
Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
Master’s Degree (MBA or Marketing specialization) is considered an asset.
Experience
Minimum 8–10 years of progressive marketing experience.
At least 5 years in a senior management or leadership role.
Experience in tourism, travel, hospitality, international business, conferences, or corporate services is highly desirable.
Skills
Strategic planning and execution
Brand management
Digital marketing expertise
Market research and analytics
Leadership and team management
Public relations and communications
Budgeting and financial management
Stakeholder engagement
Customer relationship management
Excellent presentation and negotiation skills

Expected Outcomes
The Director of Marketing is expected to:

Increase brand visibility and market recognition.
Generate sustainable customer growth.
Strengthen organizational reputation and credibility.
Improve customer engagement and loyalty.
Expand market reach nationally and internationally.
Deliver measurable marketing results and ROI.
Support organizational revenue growth and strategic objectives.